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Cloudbeds answers · Google Ads

Cloudbeds Google Ads tracking, one question at a time.

Short, sourced answers to the questions independent properties on Cloudbeds ask about Google Ads conversion tracking. Each one links to the section of the full guide that goes deeper.

By Giuseppe Gaspari, founder. Updated October 2026.

  1. 1
    Why is my Cloudbeds purchase conversion marked Secondary in Google Ads?

    Your Cloudbeds purchase import shows Secondary in Google Ads because the account already has Analytics goals. Why Google does it and the one setting to change.

  2. 2
    What happens if I leave the Google Ads Conversion Label blank in Cloudbeds?

    Cloudbeds warns a missing Google Ads Conversion Label fires a page-load conversion and double counts bookings. Where the two fields live and how to fill them.

  3. 3
    Should I track Google Ads on Cloudbeds through the GTM connection or the GA4 connection?

    Cloudbeds lets you connect the booking engine to GTM or GA4, never both. Which one to pick for Google Ads conversion tracking, and the one trap on the GTM side.

  4. 4
    Can I use Google Ads Enhanced Conversions with Cloudbeds?

    Enhanced Conversions needs a hashed email or phone at conversion time. The Cloudbeds purchase event sends neither. What that means and when server-side pays.

  5. 5
    Does the Google Ads click ID get lost when my site redirects to hotels.cloudbeds.com?

    The Google Ads click ID only gets lost at the hotels.cloudbeds.com jump if nothing carries it. Google's Conversion Linker does, no server needed. Check yours.

  6. 6
    Why does Google Ads miss hotel bookings made weeks after the ad click?

    Google Ads' 30-day default window drops hotel bookings made weeks after the click. Keep the GA4 lookback at 90 days for an imported Cloudbeds purchase.

  7. 7
    Does Immersive Experience 2.0 change how I track Google Ads on Cloudbeds?

    Immersive Experience 2.0 runs the Cloudbeds booking engine on your domain, so cross-domain loss goes away. What Cloudbeds says you still set up for Google Ads.

  8. 8
    Will Cloudbeds support set up my Google Ads conversion tracking?

    Cloudbeds support doesn't configure or troubleshoot your Google Ads, GA4 or Tag Manager accounts. What its guide says it covers, and the paid services it sells.

  9. 9
    Why don't my Google Ads conversions match my Cloudbeds reservations?

    Google Ads never matches Cloudbeds exactly, but a big gap has three usual causes. A five-check diagnostic from the symptom you see to the setting that fixes it.